Apply evenly
Use a tanning mitt to smooth the tinted formula over clean, exfoliated skin.

The 10-minute tan
A tinted, ceramide-enriched smoothing body mask that delivers rich, natural-looking color without the overnight wait.
A better way to self-tan
Skip the hours of sticky waiting and sleeping in your tan. This tinted, rinse-and-go body mask gives you an even application in minutes, then continues developing into rich, natural-looking color after you rinse.
No overnight wait
Apply the visible color guide, wait just 10 minutes, then rinse. The clear tanning actives keep working for up to 24 hours, so your color develops while you get on with your day.
Simple by design
Use a tanning mitt to smooth the tinted formula over clean, exfoliated skin.
Let the express body mask get to work. No need to rearrange your entire evening.
Rinse off the color guide. Your natural-looking tan develops for up to 24 hours.
Your built-in application guide
The smooth, tinted gel glides across skin so you can see where it is applied. That means more control around ankles, knees, elbows and every place self-tanner usually gets tricky.
Made for real schedules
Rinse off the tinted color guide.
Color reaches its full, natural-looking depth.
The payoff
The color guide washes away after 10 minutes. Then your tan continues to deepen into an even, sun-kissed finish over the next 24 hours.
Final depth varies by skin tone, application and chosen shade.
Tan meets body care
Helps skin look visibly smoother and feel soft, never flat or dry.
Buildable tanning color from a naturally derived source.
Rinse away the guide before getting dressed or heading to bed.
Rich, believable color designed to avoid an artificial orange look.
Real trial. Visible results.
Based on a trial of 21 participants using 10 Min Express.
Leave the old routine behind
Hours of sticky development time
A 10-minute rinse-and-go routine
Guessing where product was applied
A visible guide for smooth, even coverage
Your easiest glow starts here
Choose your shade above and make a natural-looking glow the easiest part of getting ready.
Get My 10-Minute Glow